Rob Adams is an architect, urban designer, the Director of City Design at the City of Melbourne and a member of the Urbanization Council of the World Economic Forum. He is also an Honorary Professor at the University of Melbourne. Prof Adams has produced a large number of strategic urban design solutions and projects in addition to design-research based urban projects and strategies, and has attracted over 100 state and national awards for excellence. A champion of both the arts and environmental sustainability he has worked to ensure that good urban design is established as a platform for city development into the 21st Century. Some key projects include CH2 Australia’s first 6 Star Green Commercial Office Building, Birrarung Marr, Swanston Street, City Square, Sandridge Bridge, East Melbourne Library, Urban Forest Strategy and the City of Melbourne Street Furniture range. His current interests concern the health and sustainability of the Metro city and he has published and presented extensively on the subject of Transforming Cities for a Sustainable Future.