With an international academic and consulting career, Professor Chris Lloyd has applied his expertise in the fields of statistics, data analysis and market research within both academic and business environments.
Chris' research interests are in the analysis of categorical data, especially in classification methods, which have seen wide application in marketing research. Chris' papers and articles have been published in Journal of the American Statistical Association, Journal of the Royal Society and Strategic Management journal, and he is the author of a graduate level textbook on categorical data analysis.
Prior to joining Melbourne Business School, Chris held a number of other senior academic positions at institutions including the Australian Graduate School of Management, the University of Hong Kong, the University of Waterloo and London's Imperial College
