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Appeal to 'the common man': Use your power

May 8, 2014

AAP leader Arvind Kejriwal's pitch to voters: "I am ready to fight against the richest, the most powerful, and the most corrupt in this country. I will fight, but I will not fight alone, we will all fight together."

The sweet sound of victory

May 21, 2014

Behold the BJP’s victory song in all its technicolour glory (with English translations). 'Let's blow the conch, let's beat the drum ... we're all going to prosper'

Campaign, Political advertising

Model bares all for Modi

March 13, 2014

Bollywood actress-turned model Meghna Patel has staged a nude photo shoot in support of BJP's prime ministerial candidate, Narendra Modi.

A Billion & One Voices

March 20, 2014

The Indian National Congress is seeking to inspire and stoke feelings of national proide in its latest TV advertisement.

BJP targets inflation

April 1, 2014

A waiter serves up a meal, and an unhappy diner dishes out on the rising cost of living. 'Enough now - we shall deal with it ourselves.'

Congress pitch for youth vote

April 1, 2014

'We are the young - why should our attitude be old?' INC's pitch to the massive youth constituency.' (With English translation.)

Political advertising

#PledgeToVote

April 4, 2014

Watch independent India's first voter share his story as the country goes to the polls.