The yearning of Indonesia's growing middle-class for an administration that is clean, competent and tackles endemic corruption seems set to stir a watershed vote, writes Tim Lindsey.
"Jokowi for President" is the latest and the most popular political campaign ad from the PDI-P, following Jokowi's official announcement to run for presidency on 14 March 2014.
Prabowo, the presidential candidate and leader of Gerindra Party, promises to restore Indonesia's nationalism in this ad calling for his election to the presidency.
Jokowi is seen as an honest politician who meets directly with the common man, but we're still not entirely sure what his leadership would mean for the future of Indonesia, writes Dave McRae.