There was plenty of money and promises, but overall the Liberal Party's campaign launch was lacklustre and without a game-changing moment, Denis Muller writes.
Using an interview where Daniel Andrews backs the building of the desalination plant, the Liberals target the cost of the as-yet unused desalination plant.
There's no voiceover in this attack ad from the Liberal Party, just creepy music and multiple explosions as messages of doom are flashed up on the black screen.
Denis Napthine talks up his family values - he's rasied three children with wife Peggy - and says the Liberal's plans for health, education and transport are all about helping familes.
Enlisting a retro cash-register 'ker-ching" and old-school supermarket spruiking, the Liberals target hip-pocket nervousness about Labor pledges and spending.
