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There was plenty of money and promises, but overall the Liberal Party's campaign launch was lacklustre and without a game-changing moment, Denis Muller writes.
Using an interview where Daniel Andrews backs the building of the desalination plant, the Liberals target the cost of the as-yet unused desalination plant.
The Liberals go all the way back to former Labor premier John Cain and ‘the guilty party’ in their latest attack ad on the opposition.
The Liberals go on the attack over Labor's EastWest Link plans, union links to the CFMEU and their stance on cage fighting in this short negative ad.
There's no voiceover in this attack ad from the Liberal Party, just creepy music and multiple explosions as messages of doom are flashed up on the black screen.
Denis Napthine talks up his family values - he's rasied three children with wife Peggy - and says the Liberal's plans for health, education and transport are all about helping familes.
The Liberals urge against voting for Labor (and the Greens) with their ad about Labor's plans to expand Port Phillip heads.
The Liberals push hard in their campaign for Ballarat, a key election battleground, with the economy and jobs key to their message.
Enlisting a retro cash-register 'ker-ching" and old-school supermarket spruiking, the Liberals target hip-pocket nervousness about Labor pledges and spending.
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Date created: 5 September 2013
Last modified: 7 February 2014