Campaign Ads

The Liberals urge against voting for Labor (and the Greens) with their ad about Labor's plans to expand Port Phillip heads. 

Tony Abbott morphs into Denis Napthine in this Labor ad that highlights federal government cuts as a reason not to vote for the Liberals at a state level.

Denis Napthine talks up his family values - he's rasied three children with wife Peggy - and says the Liberal's plans for health, education and transport are all about helping familes.

Ballarat has been a key election battlegroung this campaign with both sides releasing ads targeting the area. Here's Labor's.

The Liberals push hard in their campaign for Ballarat, a key election battleground, with the economy and jobs key to their message.

Daniel Andrews uses the Ford factory - where manufacturing will cease in 2016 - as a backdrop to sell his jobs message to voters.

There's no voiceover in this attack ad from the Liberal Party, just creepy music and multiple explosions as messages of doom are flashed up on the black screen.

The Liberals go on the attack over Labor's EastWest Link plans, union links to the CFMEU and their stance on cage fighting in this short negative ad. 

Daniel Andrews pushes his key messages on TAFE funding, level-crossing removal and ending the ambulance dispute, saying it's about "putting people first".

Greens candidate for Melbourne Ellen Sandell urges voters to help make history by electing the first Greens MP to Victoria's lower house. 

The Greens have targeted concerns over education, transport, cost blowouts and water quality in an effort to connect win over voters. 

The Liberals go all the way back to former Labor premier John Cain and ‘the guilty party’ in their latest attack ad on the opposition.

Daniel Andrews promises to end the long drawn-out paramedics dispute and increase ambulance response times if elected.

Using an interview where Daniel Andrews backs the building of the desalination plant, the Liberals target the cost of the as-yet unused desalination plant. 

The latest ALP health ad gets personal, with Daniel Andrews talking about his father who has been diagnosed with cancer. 'We forget how much the state of our hospitals matter until we need them.'