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The humble fundraising letter has been reinvented and is now at the cutting edge of campaign craft and political marketing.
Labor has unveiled a positive TV ad to reframe the political debate and counter Coalition attacks.
How might voters react when a political candidate pledges not to do things?
The Liberal Party has unleashed an advertising blitz to counteract renewed media interest in Labor’s Kevin Rudd.
Negative ads seem to work, which is why political parties use them.
Associate Professor Sally Young
Watch all the major interest groups' TV campaign ads in one place.
As per tradition, the public broadcaster is giving Labor and the Coalition free airtime for political campaigning.
Watch the major parties' TV campaign ads all in one place.
Some Labor MPs are increasingly coy about which party they represent.
A Liberal Party leaflet posted online connects boat arrivals to crime in western Sydney.
Advocacy groups are now operating from the political parties' campaign playbook.
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Date created: 25 June 2013
Last modified: 18 December 2014