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Negative ads seem to work, which is why political parties use them. Associate Professor Sally Young
Watch all the major interest groups' TV campaign ads in one place.
The humble fundraising letter has been reinvented and is now at the cutting edge of campaign craft and political marketing.Nicholas Reece
A Liberal Party leaflet posted online connects boat arrivals to crime in western Sydney. Ryan Sheales
Some Labor MPs are increasingly coy about which party they represent.Ryan Sheales
Advocacy groups are now operating from the political parties' campaign playbook.Nicholas Reece
How might voters react when a political candidate pledges not to do things?Ryan Sheales
Labor has unveiled a positive TV ad to reframe the political debate and counter Coalition attacks. Ryan Sheales
The Liberal Party has unleashed an advertising blitz to counteract renewed media interest in Labor’s Kevin Rudd.Bronwyn Hinz
Watch the major parties' TV campaign ads all in one place.
As per tradition, the public broadcaster is giving Labor and the Coalition free airtime for political campaigning.Ryan Sheales
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Date created: 27 March 2014
Last modified: 27 March 2014