Campaign Ads

The humble fundraising letter has been reinvented and is now at the cutting edge of campaign craft and political marketing.
Nicholas Reece

A Liberal Party leaflet posted online connects boat arrivals to crime in western Sydney. 
Ryan Sheales

Some Labor MPs are increasingly coy about which party they represent.
Ryan Sheales

Advocacy groups are now operating from the political parties' campaign playbook.
Nicholas Reece

How might voters react when a political candidate pledges not to do things?
Ryan Sheales

Labor has unveiled a positive TV ad to reframe the political debate and counter Coalition attacks. 
Ryan Sheales

The Liberal Party has unleashed an advertising blitz to counteract renewed media interest in Labor’s Kevin Rudd.
Bronwyn Hinz

Watch the major parties' TV campaign ads all in one place.

As per tradition, the public broadcaster is giving Labor and the Coalition free airtime for political campaigning.
Ryan Sheales

Negative ads seem to work, which is why political parties use them. 
Associate Professor Sally Young

Watch all the major interest groups' TV campaign ads in one place.