Enlisting a retro cash-register 'ker-ching" and old-school supermarket spruiking, the Liberals target hip-pocket nervousness about Labor pledges and spending.
Using an interview where Daniel Andrews backs the building of the desalination plant, the Liberals target the cost of the as-yet unused desalination plant.
Partai Keadilan dan Sejahtera, otherwise known as PKS or the Justice and Prosperous Party, have been targeting younger voters in the lead up to the 2014 elections, like this ad above.